Your monthly snapshot of everything we've built, launched and planned for Anfield Pharmacy this month — and what's coming next.
This month was all about laying the groundwork: a completely redesigned homepage, a fresh visual identity online, the first month of content created and ready, and the SEO structure your future rankings will be built on.
We replaced the generic Shopify template with a custom-designed homepage built around your brand. Premium feel, faster load, mobile-perfect, and structured for SEO.
Premium landing area introducing Anfield Pharmacy with trust badges, GPhC accreditation, and clear calls-to-action for prescriptions and shopping.
Six clean category cards (Pain Relief, Digestive, Cold & Flu, Skincare, Diagnostics, Baby) linking directly to your collections for easy shopping.
Dynamic product display pulling real Shopify products. Live add-to-cart, real prices, real stock — fully connected to your existing system.
Prominent NHS delivery banner driving prescription nominations — a clear, branded message visitors can't miss.
Six service cards showcasing NHS Prescriptions, Travel Vaccinations, Health Checks, Stop Smoking, Ear Wax Removal, and Pharmacy First.
Trust-building section with GPhC accreditation, opening hours, free delivery info and Pharmacy First consultations — exactly what new customers need to see.
We've mapped out the exact search terms Liverpool residents use to find pharmacies like yours. These will guide every piece of content we create going forward.
Four complete 3-post grid sets covering your highest-value services. Each set tells a story — Problem → Solution → Call to Action — to maximise engagement and conversions.
Purple, teal & gold colour system + premium typography (Cormorant Garamond + Plus Jakarta Sans) locked in across all assets.
Hero, Categories, Products, NHS Banner, Services, Why-Us — all built as proper Shopify sections you can edit anytime.
50+ Liverpool-focused keywords across 3 tiers — covering main pharmacy terms, services, and hyper-local long-tail.
12 total posts: NHS Delivery, Pharmacy First, Weight Loss, Hay Fever — all branded, captioned, and ready to schedule.
New homepage uploaded to your Shopify theme as a duplicate. Pending your final approval before publishing.
Waiting for Facebook, Instagram and Google Business Profile access so we can start posting and managing.
With the foundation built, June is about visibility and traffic. We move from setup mode into active growth — getting your pharmacy in front of more Liverpool customers every week.
Publish the new homepage to the live site. This single change improves trust, mobile experience, and conversion rate from day one.
Optimise Google Business Profile and start ranking for "pharmacy near me" searches in Liverpool. This brings free, qualified traffic.
Begin daily Instagram & Facebook posting using the 12 ready posts. Builds brand awareness and drives visitors back to the website.
Small but important. These quick approvals unlock the next phase of work and let us hit the ground running in June.
We'll send you the preview link. Take a look on desktop and mobile — let us know any tweaks. Once approved, we publish it live.
Add us as an editor on Facebook Business, Instagram and Google Business Profile so we can start posting and managing on your behalf.